Project Management
I run projects the way certified project managers do — I just learned it in the field instead of a classroom. That started with 4 years as a business owner, managing every timeline, budget, vendor relationship, and staff decision, and has carried through into leading cross-departmental projects ever since.
Below is a full breakdown of the process for an annual impact report, along with other teams I've led or contributed to along the way.
Case Study: Annual Impact Report
The Coffee Oasis
The Annual Impact Report is just one of many month-long projects that I have managed as a Marketing Manager. Simultaneously, I strategized, coordinated, and executed fundraising campaigns, gala events, and multiple social media channels in this role. It was my responsibility to own the entire marketing calendar for the organization and continuously communicate updated timelines to stakeholders.
Pictured below are various content calendars, previews of the booklet, emails, and donation forms. Not shown are strategic planning documents for budgeting, social media content, and backend execution for mailing and printing this project.
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Our nonprofit needed an annual impact report to reach our full donor base — but rising print and mailing costs meant the budget had to stay tight. Media collection was its own hurdle: with a limited pool of youth clients willing to share their stories or photos, and a responsibility to protect their identities at every step, sourcing content took three months and carried real uncertainty. I ran the project with a team of two — myself, full-time, and one part-time report.
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As marketing manager, I built the project timeline from scratch and coordinated with four department heads to gather the stories, data, and photography the report depended on. I managed the process in Monday.com & Microsoft Excel, and kept it on track through consistent internal communication across every department involved.
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The result was a 16-page donor impact booklet, mailed to over 2,000 donor households — a distribution I coordinated end to end, from final print approval to delivery at the mailing center.
To reduce costs, we printed fewer reports to have on hand and limited our mailing list to donors who have contributed more recently or longtime recurring donors. I also created a Flipbook online and a webpage that broke down the report for more digital distribution.
Alongside it, I built an email and social media calendar timed to the booklet's release, then wrote the announcement email introducing the report online ahead of the print mailing. That email alone drove over $8,000 in donations within 48 hours.
Other Projects I’ve Led or Teams I’ve Been On:
2026 Leadership Kitsap Graduate
My team of five “Team Nourish & Flourish” had six months to identify a community partner, a community need, and execute the project before May 2026.
After a few pivots in the first month, we were able to partner with Bremerton Foodline and provided food accessibility.
I acted as an initial spokesperson for the group’s efforts and encouraged other team members to step into leadership based on their individual skills
After team members created drafted copy, I designed flyers and a digital toolkit for Bremerton Foodline’s website. Our project resulted in an ongoing awareness campaign and a new little neighborhood food pantry that we installed outside of the Foodline, to provide more food access during off hours.
Learn more about the project:
» Board member of Mike’s Rides For Lives
» Peace Lutheran Church Council, Elected to lead the Board of Evangelism
» Board member of Tirzah Ministries
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